We render marketing research services to provide insightful information that will help clients solve issues and achieve objectives. Our reports will help rejuvenate, build, and reposition brands and businesses.
Whether quantitative, qualitative research methodologies or both, the output of our research projects and efforts, have seen our clients acquire leadership roles in their sectors.
We apply standard practices in research project management, scope definition, design of concepts/objectives, questionnaires, data analysis, and engagement of personnel to run the projects.
We have quality assurance process built into our research projects framework which ensures quality work is done by all and all data is back checked and validated. Quality of our work is assured and research reports are delivered on time.
Tenol Alpha’s marketing research service includes:
• Adhoc Studies
• Consumer Research
• Social Research
• Customer Satisfaction Survey
• New Product Testing
• Pricing Studies
• Product Evaluation Study
• Impact Assessment
• Awareness and Usage Study
• Advert and campaign evaluation
• Opinion Poll
• Omnibus Survey
• Continuous Assessment
• Quality of Service
The Methodology we adopt, depending on the type of research includes;
• Face – to – face interviews
• On-line surveys
• Mobile survey
• Focus group discussions (FGDs)
• In-depth interviews (IDI)s
• Telephone aided interview
• Desk research
Most common tools in some of our research projects are;
- Semi/fully structured questionaires
- FGD Moderating guide
- IDI guide
- Mobile equipment (Andriod phones, tablet, etc)